I know it’s what you’ve been waiting for!!
We’ve created the perfect space to locate all of your favourite markets and more in one special place!! Even better, it suits the needs of both digitally-savvy people, as well as those who still love traditional interactions and formats!! It is ubiquitous in its ability to appear almost anywhere, anytime!!
What does it look like?
Within both the traditional and digital formats the markets are connected by either a red, green or brown string. Each string connects the markets on a brown map, standing to represent if you can walk, bus or train from each market to the next. Further, on the traditional form, we have different coloured pins, each representing whether the market sells food, souvenirs or fashion! The traditional format has fun and exciting icons to increase the pleasant and fun aesthetics, and to connect to the intended audience. There are adorable dolls with tags saying things such as; “Your can try before you buys!” Cute, right? Who wouldn’t want to look at this!
Here’s an image of one of my group members with the traditional format:
Here’s an image of our traditional format:
Why did we create this visualisation? It’s quite simple; it is easy for both tourists and locals to source the best and most popular markets within central Sydney. Further, we believe it is important to encourage increased visitation to markets, specifically vintage. This will help in increasing cultural activities and awareness. Lastly, we feel a strong importance to help market sellers increase their revenue!!
By having a visualisation, we are increasing the ease for tourists who don’t speak English, for those in a rush, and even those market hopping. Here users will be able to easily navigate which markets sells what they are interested in. We increased the ease even further, as it will help them in navigating their best means of transportation, and the best route.
This is a more stimulating and faster way to connect to your passion, working as an alternative to googling each market, visiting transportation sites and reading those dreadful maps!! The traditional format is particularly stimulating in its interactive nature, its fun imagery and captions! Further, this interactive nature works to further entice interest!
Too all you market stall owners, we did’t forget about you!! This visualisation is a great business tool. How? People using the visualisation while shopping will see your market, therefore will be encouraged to visit your market location, coming across your stall. We’re almost doing the marketing for you!!
There are numerous benefits to both the digital and traditional forms. In terms of the traditional form, the most obvious starting point is that it is aesthetically pleasing and interactive. This is evident in the fun icons and interesting materials used. We have focussed strongly on using organic materials. Connecting to its organic, recycled nature, it is suitable to be published in any trendy Sydney location, specifically a cafe’, hence bringing together social, cultural and publishing elements. A really good attribute is that it can be published in a physical, social space; therefore utilising the elements of assemblage. Here, not only will we be drawn to traditional interactions, but we will be forming community relations! It’s even an educational tool!! It can be hung in a school with the potential to help teach kids about the diverse market culture in Sydney, teaching kids to be economically- savvy.
There are also numerous benefits to the digital format. It can be published and shared on a global scale, breaking through numerous spatial and temporal boundaries. This will help increase international awareness of the vibrant market community in Sydney, encouraging people to come and visit! Further, through social networking sites it can be shared with others, for instance; those who are coming to visit Sydney can get an idea of the vibrant market culture and the locations of where they are. In focussing on details in connection to the iPhone application mobile culture; it can be saved and essentially ‘archived’ into personal files. In this, it can be edited/personalized, enabling users to add and explore new markets sourced. The best part of the digital format, in my opinion, is its ability to be constantly present (if you have your phone or computer with you), therefore moving through space and time! it is ubiquitous as explored above!!
We think its a long awaited visualisation!! We couldn’t be more excited!!
kimgali 